Define Site Goals

• Develop comprehensive list of questions to formulate site goals
• Circulate to get input Synthesize responses into categorized lists
• Circulate lists for comments; rank and prioritize
• Create final list for approval

Audience Definition

• Define the experience users should have when visiting the site
• Identify types of users
• Determine the needs and goals of each type of user
• Rank and prioritize
• Create task-based user scenarios for each user type

Competitive Analysis

• Determine features and criteria to evaluate competitive sites
• Choose sites to analyze
• Create comparative grid
• Document findings verbally and visually

Content and Functionality Requirements

• Create a content list categorized by type (static, dynamic, functional, and transactional)
• Identify functional requirements
• Create a content inventory
• Circulate for comments
• Finalize content elements
• Identify copywriter

Site Structure and Navigation

• Develop hierarchical map (site structure listing)
• Circulate for comments
• Create architectural blueprint to visualize site structure
• Specify navigation and links
• Develop page grid options

Design

• Design development
• Presentation of comprehensives to show alternative approaches
• Circulate for comments
• Revise and finalize design approach

Production

• Copywriting
• Acquire and/or commission photography, illustration, video and audio tracks
• Obtain estimates from and select programmer
• Layout pages
• Produce artwork

Technical Implementation

• Identify host server
• Plan and implement process for maintaining and updating site
• HTML coding, JAVA scripting and other programming as need dictates
• Post sample pages for review and comment
• Complete programming
• Post complete site for review and comment
• Revisions and finalize
• Post site to hosting server
• Register site with search engines
• Launch site to public
• Evaluate site (on going)

Marketing and promotion

• Design and implement promotional programs to drive traffic to the site
• Plan and implement content additions (and deletions) to site to maintain user interest